Built to Last.

Subaru Certified Pre-Owned

97% of Subaru vehicles sold in the last 10 years are still on the road today. View our available Certified Pre-Owned Vehicles

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Our Causes and Passions.

It's our aim to spread the Love Promise as far as possible. That's why we work with a diverse range of organizations. Many of them fall under one of these areas of focus.

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Loving the environment means more than loving the great outdoors. It means working to preserve it.

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We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.

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In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

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It's our goal to make the pursuit of knowledge available to as many minds as possible.

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

Santa Cruz Subaru - storefront

Welcome to Santa Cruz Subaru

Are you searching for a dependable Subaru dealer near Santa Cruz? Discover the ultimate car shopping experience at Santa Cruz Subaru, the leading Subaru dealership in Capitola. Our commitment to excellence shines through in every aspect of what we offer, from our expansive selection of new and pre-owned vehicles to our customer-centric approach. Whether you're in the market for a brand-new Subaru or a high-quality pre-owned model, Santa Cruz Subaru is your go-to destination for quality vehicles in Capitola.

We are Your Premier Capitola New Car Dealer

As a leading Capitola new car dealer, we pride ourselves on offering an impressive range of the latest Subaru models. Our inventory is packed with all the new releases, featuring advanced technology, top-notch safety features, and unparalleled comfort. With options for every lifestyle and budget, our dedicated team is here to help you find your perfect match. One visit and you’ll soon understand why so many Watsovnille drivers choose us as their favorite Subaru dealership in Capitola. We would love to be your preferred Subaru dealer near Watsovnille, and we will work hard to earn your business. 

Your Trusted Capitola Used Car Dealer

For Santa Cruz and Monterey shoppers interested in pre-owned vehicles, Santa Cruz Subaru stands out as a reliable Capitola used car dealer. Our carefully curated selection of used cars, trucks, and SUVs undergoes a rigorous inspection to ensure quality and reliability. We understand the importance of trust in a pre-owned purchase, and our team is committed to providing transparency and excellence in every sale, making us a reliable car dealer in Capitola.

Visit Our Subaru Dealership in Capitola Today

We encourage you to visit our full-service Subaru dealer near Monterey. As the premier car dealer in Capitola, Santa Cruz Subaru doesn't just sell cars; we build relationships. Our services extend beyond sales, as we offer top-tier maintenance and repair services in our state-of-the-art facility. Whether it's routine servicing or more complex repairs, our certified technicians ensure your vehicle is in the best hands.

Embark on Your Subaru Journey at Santa Cruz Subaru

Ready to start your Subaru adventure? Visit or contact us today and experience our commitment to excellence. Our team is eager to assist you in finding the perfect vehicle that meets your needs and exceeds your expectations. Explore our inventory online or stop by our dealership for a firsthand look at what makes us the leading new and used car dealer in Capitola.


Get Directions

4100 Auto Plaza Dr, Capitola, CA, 95010
Santa Cruz Subaru 36.9816761, -121.9655413.