Thank you for visiting Santa Cruz Subaru! Our team strives to provide the highest level of service for every customer, whether they are in for service or purchasing a vehicle. We take pride in supporting our community and being the premier Subaru dealership for customers new and old!  We are locally owned and operated and that means you matter.

We are a Premier Retailer of New and Used Subaru Vehicles! 


We have been nationally recognized for our dedication to our customers and our community through Subaru Love Promise. It has been an honor to partner with the Santa Cruz County Animal Shelter, Terra Cycle, Starlight Elementary School, Hope's Closet, Santa Cruz Diversity Center, Hospice of Santa Cruz County, and many other outstanding organizations that take care of those in need in our community. 

Santa Cruz Subaru is conveniently located in Capitola near Santa Cruz, Scotts Valley, Campbell, Los Gatos, Monterey, Gilroy, San Jose and the entire Silicon Valley at 4100 Auto Plaza Dr, Capitola California.

Sales is open 7 days a week.  Service and Parts are open 6 days a week.  To Schedule your appointment online please click here

To order parts online please click here


When you need to upgrade your vehicle or help take care of your current vehicle, trust our team to provide you with the service you deserve.

You can reach us anytime at the (831)420-1500 or at

Ride the Wave and Save at Santa Cruz Subaru! 

Santa Cruz Subaru

4100 Auto Plaza Drive
Directions Capitola, CA 95010

  • Sales: 831-319-5726
  • Service: 831-319-5581
  • Parts: 831-731-1169


  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 8:00pm
  • Saturday 9:00am - 8:00pm
  • Sunday 10:00am - 7:00pm

Dealership Contact Info:

Santa Cruz Subaru 
4100 Auto Plaza Drive
CapitolaCA 95010
Dealership: Directions