Click on one of the people below to find out more information.

  • Dave Spencer
    General Manager
    831-420-1500 ext 248

    Dave joined our team in August 2009....Dave began his Automotive career at Prolo Chevrolet in Santa Cruz in 1966...Dave is a fourth generation Santa Cruzan....Dave was married to his high school sweetheart, Karen (Porath), for 48 years. Karen passed away in June 2015 after a ten year battle with Alzheimer's.  They have 2 children Chris and Kelly. Dave has also owned two of his own dealerships, a Pontiac Buick GMC and a Chevrolet Dealership. Brady and Sean are the spoiled Grandchildren....Dave has also been involved in youth sports for years and was his Alma Mater, Soquel High School, boys basketball coach for 10 years....Please stop by and say'll LOVE your experience at Subaru of Santa Cruz" "Experience the difference"

  • Chris Spencer
    General Sales Manager

    Chris joined us in 2011.  He prides himself by having an 80-100 vehicle supply of hand selected used vehicles.  All makes and models, Chris buys a vehicle on its merits and resaleability .  If you looking for a high quality used vehicle you need to check out our inventory.
    Chris was born and raised in Santa Cruz, went to Soquel High school where he played basketball and baseball.  Then went onto UCSB and played Gaucho Baseball and met his wife Shannon who was on the UCSB tennis team with his sister Kelly. Chris has 2 sons Brady and Sean and resides in Aptos.

    You'll LOVE the experience. 

  • Silvestre Garcia
    New Car Sales Manager
    831-420-1500 ext 210

    Silvestre has been in the Automobile business for 18 years.
    His wife and two daughters ages 17 and 14 keep him very motivated.  Sly is an ex AAU boxer and a workout fanatic.  He is very easy to work with and will find the vehicle you want.  No one will work harder for you to get you the price, the payment and the vehicle you want, than Silvestre.  "Experience the difference" with Silvestre

  • Richard Seitchick
    Finance Director
    831-420-1500 ext 211

    Richard started in the car business over 20 years ago. He knew from the beginning treating customers friendly, professionally, fairly and with respect is the only way to earn their business. With extensive experience, he knows exactly how to provide the best financing options to fit your needs. Richard lives locally with his wife, children and enjoys being involved in school and community events. "You'll love  the experience"


  • Jorge Davalos
    Finance Director

    Jorge just joined our TEAM recently.  He has over 18 years experience in the automobile business.  Stop by and say hi. You'll LOVE the experience.

  • Ricardo Guitierrez
    Internet Director
    Direct 831-227-7503

     Ricardo was just named Internet Director of sales.  He has been part of the TEAM at Santa Cruz Subaru for sometime.  Call or e mail for quick a response and competitive pricing.

  • David Kerrick
    Sales Consultant

    David is a Santa Cruz local and has spent many years in the Automotive business. He also spent years at Johnnys sport Shop.  Come by and say hi.  You'll LOVE the experience

  • Michael Elmjouie
    Sales Consultant

    Michael has been with us for 3 years.  He is very concerned with your wants.   He will help you find your vehicle.   You'll LOVE the experience.

  • Doug Beshore
    Sales Consultant

    Doug is a local guy who has years of serving the public.  Doug has years of auto experience.  Doug is the nicest person ever.  Doug has two wonderful daughters, both born and raised in Capitola and grads of Soquel High.  Graduates of San Jose State and one from UCSC.  Doug makes it easy and comfortable.  Come by and say hi.  You'll LOVE the experience.

  • Floyd Davis
    Sales Consultant

    Floyd has been our top Customer satisfaction leader for over 7 years.  He is well versed on every Subaru product.  Stop bye and say Hi. You'll LOVE the experience and no nonsense approach.  He served our country in Vietnam, thank him for that.

  • Evan Schmitt
    Vehicle Delivery Specialist and Inventory Manager
    831-420-1500 Ext 208

    We are pleased to announce the promotion of Evan to our Vehicle Delivery Specialist and Inventory Manager.  If you have any questions regarding your vehicle accessories, operational equpiment or driveability, Evan can answer anything.  Blue tooth and Vehicle electronics are his speciality.  Evan has been our Internet Manager since 2004.  He has excellent product knowledge on Subaru and Mazda.  Feel free to ask him any question you have.  Evan attended Harbor High School and played Football, Volleyball and Golf.  Evan was born and raised in Santa Cruz.  Stop by and say hi or email him.  You'll LOVE the experience.

  • Jim Corder
    Service Manager
    Fixed Operations Manager

    Jim started in the automotive field as a technician. He has worked in many different roles throughout his career in Service. Jim lives in Capitola with his wife Mary and they stay busy with their extended family that includes 5 young Grandkids.

  • Kathy Dottai/Assistant Service Manager
    Assistant Service Manager
    831 465-3666


    Kathy started in the automotive field as a parts driver and has worked in many different roles within the industry. Kathy has resided on the Westside of Santa Cruz for 30 years. She enjoys spending time with family and friends, riding her motorcycle, crafts and relaxing in a hammock

  • Brandon Martin
    Service Advisor
    Assistant Service Manager
    831 465-3669

    Brandon has been in the automotive business for over 10 years. He lives locally with his wife and 3 young daughters.

  • Sandra Baker
    Service Advisor
    Assistant Service Manager

    Sandra is a navy vet that started in automotive on the parts side, then lube tech, and for the past 16 years has been a service adviser. She is lives in Santa Cruz with her 2 young girls. She has large family ties to the community with parents, aunts, uncles, and grandmother keep her grounded.  

  • Russ Thomas
    Service Advisor
    Assistant Service Manager

    Russ has over 30 years of experience in the automotive industry.

  • Liam O'Connor
    Service Advisor
    Assistant Service Manager

    Liam has spent about 8 years working in various tire and maintenance shops and is excited to now be part of the Subaru team. Liam was born and raised in Santa Cruz and played football at Soquel High School and Cabrillo college. Liam is now a hapilly married man as of August 19th, 2017 to his wife Jessica, an East Coast transplant.   

  • Bryan Kobara
    Express Service Manager
    Express Service Manager
    831 420-1500 ext 225

    Bryan graduated from Soquel High School and went on the play baseball at San Diego Christian College. He enjoys coaching baseball in local youth leagues. Bryan also gives private baseball lessons and repairs and breaks in baseball gloves.

  • Gerri Galvan
    Service Administration

    Gerri started in the automotive industry as a Service & Parts cashier and has worked many different positions through out her career. She enjoys playing music & singing with her 2 children and 4 grandchildren, they're all instrumental and sing. She also loves cooking and reading. She has fish, a dog and chickens that keep her busy. She  has been living in the Santa Cruz area for 28 years. Has been a happy employee with Subaru of Santa Cruz 2 years this September.


  • Audra Wilson
    Service Administration
    Cashier Reception

    Audra has over 3 years of automotive business experience.

  • Ashley Nesmith
    Service Administration
    Service Admin

    Ashley started working at Subaru of Santa Cruz two years ago and said it has been one of the best experiences. She has a daughter Lily, who loves art, music, and dancing, and who also has enjoyed becoming an active part of the Subaru Family. Over the course of these two years Ashley said that she has learned so much about Subaru and really enjoys working for such a giving company. She studied Media Arts and Animation at the Art Institute of San Francisco for a few years, and still continues doing art as a hobby.  She grew up in Santa Cruz, and then lived in San Francisco for 6 years until she moved back. She really enjoys all the Art festivals, Free Bands, Dancing, Restaurants, and fun Activities Santa Cruz has to offer! She usually answers the calls in the Service Department and makes appointments and she enjoys speaking to all our customers, and says its one of the perks of the job for her.

  • Cami Marceron
    Service Support Rental Dept.
    Service Support/Rental Dept.

    Cami has lived in Santa Cruz County for over 20 years. She enjoys long motorcycle rides on her husbands 2011 Victory Motorcycle. Cooking and baking are Cami's passion, especially Italian cuisine.

  • Brad Bright
    Parts Manager
    Parts Manager
    (831) 420-1500

    Brad has over 18 years of automotive experience.

  • Katy Harris
    Parts Professional
    Parts Professional
    831 420-1500

    Katy is one of our important parts specialist.  She knows parts.   She is also an avid surfer and a busy mother to two kids. Call or come in and get your questions answered correctly. 

  • Derek Burton
    Parts Professional
    Parts Professional
    831 420-1500

    Derek lives locally and is a Soquel High School graduate.

  • Terry Weidel
    Facilities Shuttle Team Mgr
    Service Support Manager
    831-420-1500 ext 201

    Terry started with Santa Cruz Subaru two years ago after buying a CrossTrek and then became a shuttle driver. He lives with his wife in Corralitos, has three grown children and two grandchildren. His interests include sports, music, cultures, people and enjoying beautiful Monterey Bay! 

  • Ryan Woodsmall
    Subaru Master Technician
    Subaru MasterTechnician

    Ryan has combined his automotive experience with completion of thorough manufacturer training programs to attain the Subaru Master Technician ranking.

  • Fernando Ramirez
    Subaru Master Technician
    Shop Foreman

    Fernando has attained the Subaru Master Technician level by combining his automotive experience with thorough manufacturer training.

  • Javier Hernandez
    Subaru Master Technician
    Subaru Master Technician

    Javier has attained the Subaru Master Technician level by combining his years of automotive experience with thorough manufacturer training.

  • Scott Graham
    Shop Foreman
    Subaru Master Technician
    Shop Foreman

    Scott is a highly skilled Subaru Master Technician.

; ;