2021 Subaru Impreza 18-inch black-finish alloy wheels

The English equivalent of the Japanese term "Subaru" is the star constellation "Pleiades." The Pleiades star cluster was formed sometime within the last 100 million years, and consists of several stars including the famous "seven sisters": Sterope, Merope, Electra, Maia, Taygeta, Celaeno, and Alcyone. 

Subaru, the automotive company, is a subsidiary of FujiHeavy Industries (FHI for short). Subaru took on its name as an allusion to the five companies that merged to create FHI upon its inception. The word "subaru" can also refer to the term "united."


More About the Constellation Subaru

What's interesting about the Pleiades, AKA "Subaru," is that it's been referred to as the "Seven Sisters," "Seven Maidens," or "Seven Little Girls" by a variety of different cultures. Since these cultures have been separated both by time and geography, this similarity gives the constellation a cosmic mystery and awe. Naturally, this is the spirit of which Subaru attempts to capture in the creation of its new vehicles


More on the Subaru Meaning & History

From a less literal perspective, Subaru means quality, awarded excellence, and a commitment to being a force for good in Scotts Valley and Aptos and all around the world! Subaru has, understandably, garnered an impressive reputation among automotive companies for its proprietary technologies such as:

Subaru Symmetrical AWD is one of our customers' favorite draws since it comes standard in every new Subaru model other than the BRZ Coupe, giving all Subaru models a competitive edge over other brands like Honda, Nissan, and Toyota. X-MODE adds to this capability further. Meanwhile, Subaru EyeSight® is either standard or available on a wide range of new Subaru vehicles to keep you and your family safer on Santa Cruz and Watsonville roads.


Learn More About the New Subaru Lineup with Santa Cruz Subaru

Want to learn more about the Subaru company history, name, or anything else? Read more manufacturer information, explore our collection of Subaru commercials, or contact us with additional questions about finding your perfect new Subaru near Monterey. If you're ready to see what it means to step up to a new Subaru today, we invite you to our new Subaru dealership in Capitola when safe for a test-drive!