Santa Cruz Subaru carries an extensive selection of new Subaru vehicles in stock at 4100 Auto Plaza Dr in Capitola, with in-stock models priced below MSRP. Our inventory covers the full Subaru lineup, from the Impreza and Crosstrek to the Outback, Forester, and three-row Ascent. We serve buyers throughout Santa Cruz, Watsonville, Aptos, Scotts Valley, Marina, and the greater Monterey Bay area, and offer a reserve option for buyers who want to lock in a vehicle before it lands.
Subaru builds Symmetrical All-Wheel Drive into most of its gas-powered lineup as standard equipment. Whether you’re looking at the Outback for weekend drives up Highway 9, the Forester for family utility, the Crosstrek as a daily driver that handles more than just the commute, or the Ascent for seven-passenger capacity, AWD comes standard without adding to the base price. The Wilderness editions of the Outback, Forester, and Crosstrek extend that capability further with raised ground clearance, all-terrain tires, and off-road-specific tuning. For buyers drawn to performance, the BRZ and WRX round out the lineup on the sport end of the range.
Subaru’s electrified lineup has expanded significantly. The Crosstrek Hybrid and Forester Hybrid bring added fuel efficiency to two of the brand’s most popular nameplates. For buyers ready to go fully electric, the Solterra, Trailseeker, and Uncharted represent Subaru’s growing EV range. All available EV and hybrid models are browsable on our dedicated EV/Hybrid page.
In-stock vehicles show savings off MSRP directly on each listing. Subaru also runs manufacturer incentives that vary by model and time of year. Our new vehicle specials page reflects current dealer offers alongside available manufacturer programs.
Our finance team works with buyers across a range of budgets and credit backgrounds. If you have a vehicle to trade, we can appraise it before you shop. A payment calculator is available if you want to run numbers ahead of your visit.
