Subaru Dealership Serving the Bay Area

New and Used Subaru Dealer near the Bay Area, CA

Welcome to Subaru of Santa Cruz, we are your greater Bay Area Subaru Dealer. Whether you're looking for a new Subaru, used car, Subaru financing, auto parts, or Subaru repair, we can help you find the solution for all of your automotive needs. Located at 4100 Auto Plaza Drive in Capitola, we are just a short jaunt from the Bay Area, so stop in and see us today and experience our passion for all things Subaru.

Looking for a New Subaru near the Bay Area? Subaru of Santa Cruz Has What You're Looking For"

If you've been looking around to purchase a new Subaru in the Bay Area, look no further. Our Bay Area Subaru dealership maintains a large selection of new Subaru cars for you to choose from. Whether you're looking for a new Outback, Legacy, Forester, Impreza, WRX,  BRZ, or XV Crosstrek, we can help you find what you're looking for. Browse through our new Subaru Inventory and submit our "Schedule a Test Drive" form to the right today to take it for a spin.

Find a Used Subaru around the Bay Area at Subaru of Santa Cruz

Not in the market for a new car? not a problem. We also maintain a wide selection of used Subaru's and used cars for our Bay Area drivers. Whether you're looking for a used Subaru, or a pre-owned car from one of today's top manufacturers, we can help you find what you're looking for. Have a look at our used car inventory, and let us know when you've found the one you're looking for and we'll set you up with a test drive. If you're having a hard time finding the exact vehicle you're looking for, submit our CarFinder form and we'll help you find it.

Thanks for visiting our dealership website. We're proud to serve Bay Area Subaru enthusiasts and would love the chance to earn your business. Give us a call at (877) 605-8364 or stop by our dealership in person, we'd be happy to help you look for your next new or used car.

Schedule a Test Drive


  • Monday 9 am - 6 pm
  • Tuesday 9 am - 6 pm
  • Wednesday 9 am - 6 pm
  • Thursday 9 am - 6 pm
  • Friday 9 am - 6 pm
  • Saturday 9 am - 6 pm
  • Sunday 11:00am - 6:00pm

Subaru of Santa Cruz

4100 Auto Plaza Drive
Directions Capitola, CA 95010

  • Sales: (877) 605-8364
  • Service: (888) 287-6854
  • Parts: (888) 216-3908