The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

Subaru of Santa Cruz sponsored Drive for Schools raises over $629,000 for our local schools this year!

Subaru of Santa Cruz extends our thanks and gratitude for the tremendous support of this year's Drive For Schools. Another record breaking year with our participating Santa Cruz County schools raising $629,092.00, bringing the eleven year total for this program to $4,072,840.00! With 100% of the ticket sales going to each of 84 participating schools, this event raises hundreds of thousands of dollars when our schools need it most.



To our friends of Subaru of Santa Cruz,
We wanted to take this opportunity to send our sincerest thanks to everyone at Subaru of Santa Cruz for supporting the 2015 Share the Love Event. As you know, Make-A-Wish was one of the four national charities that benefited from Share the Love, but what you might not realize is that Make-A-Wish Greater Bay Area, right here in your neighborhood, received the funds raised locally.  Your local MAW chapter grants over 400 local wishes annually, wishes like Phillip, 18, who is battling a spinal tumor and whose wish was to race Subaru cars.
Every 37 minutes a wish is granted somewhere in the U.S. Each wish serves as a new beginning for the wish child and family, to reclaim and resume life on their own terms. Life gets better for everyone involved when a wish comes true.
Thanks to the support from Subaru of America and Subaru retailers across the country, just like you, more than 1,200 wishes have been granted the past five years. Please enjoy this short video with another message of thanks. You are welcome to post this on your website and/or social media channels!
Make-A-Wish Greater Bay Area would love to be considered to be your local 5th charity selection for the 2016 Share the Love Event. Please let me know if you'd like to discuss that opportunity further.

Thank you again for all that you do to help make wishes come true.
Francoise Monet

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Santa Cruz dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.


 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Subaru of Santa Cruz

Subaru and Subaru of Santa Cruz believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Gives Back with Subaru Loves to Care  –  Karley P

What a day at Subaru of Santa Cruz! On Thursday, June 21st, Subaru of Santa Cruz in partnership with the Leukemia & Lymphoma Society, delivered blankets and art kits to patients at Dominican Hospital. Together and with some help from our national honored heroes Ethan (9) & Sienna (7) Pope, Subaru of Santa Cruz was able to deliver directly to a patient undergoing treatment, spreading a little light to those who need it. Ethan and Sienna were thrilled to give hope and happiness back to patients after one and a half years in remission. Ethan said it was the best day of the year, and Sienna couldn't help but agree.

Subaru Has Earned Our Respect and Loyalty  –  K J

We just paid off our car when the "check engine" light came on and it turned out to be a major problem. When Subaru said they needed to take things apart to find out whether they'd honor the warranty I thought we were up a river without a paddle. Instead, after taking a look, Subaru has agreed to make the repair under the warranty. What Subaru didn't know is that we're in the midst of a major health issue and were thinking at least we had a reliable car if we needed to get to help from our rural home. When that red light came on it was super stressful. Having the car being taken care of without another major expense to worry about right now is something we are extremely grateful for. Thanks, Subaru, for standing by your product and by your customers!

Subaru & LLS Deliver Blankets to Cancer Patients  –  Shannon H

During Subaru’s Loves to Care month in June, messages of hope for cancer patients were written by visitors to Subaru retailers. Those who wrote a message of hope at Subaru of Santa Cruz also received a bracelet to help spread awareness of LLS and the automaker’s goal to provide hope and care, one gesture at a time. The Leukemia & Lymphoma Society Silicon Valley & Monterey Bay Area Chapter teamed up with Subaru of Santa Cruz to deliver blankets and craft kits to Dominican Hospital's Katz Cancer Center. LLS's Honored Hero and AML survivor, 3-year-old Liam Sousa and mom, Monique, came along for the delivery. The staff at Katz Cancer Center were so captivated by Liam's story, that they gave him a craft kit to take home and enjoy. The blankets were immediately distributed to patients undergoing treatment in the infusion center. The blankets were very well received, and the patients were incredibly grateful. Thank you to all involved!

Subaru and NWF Love the Earth!  –  Lisa H

Our school Daves Avenue installed a native and Sensory Garden on Earth Day. We transformed a weedy unused portion of the campus into this area. We planted the NWF plants in barrels and in September will plant more native plants throughout the garden. You can see the sign in a barrel. The stumps are an outdoor classroom, those are still a work in progress. We had 50 volunteers to help build it. Thank you for your contribution!!

Santa Cruz Subaru Loves the Earth  –  Evan S

Dear Subaru of Santa Cruz, Thank you so much for donating supplies for making our garden better. It is very helpful to have so much yard equipment. Sincerely, Starlight Elementary Students

2017 "Share the Love" Local Charity Donation  –  Michael M

Dear Dave, Thank you for your gift of $24,451.96 through Subaru of America's share the love campaign. Amazing!! Wow!! and thank you. Your generosity makes extraordinary things happen at Hospice of Santa Cruz County. Your gifts totaling nearly $75,000 over the last three years provide comfort, care, and practical support for patients and families when they need it most. From hospice care to music therapy and grief support, we're able to be there for this community because you are here for us. Your team's tremendous effort supports people across our community. Just today, more than 200 people are receiving hospice care, and hundreds more people of all ages are receiving grief support. Thank you for making so much possible. Warmly, Michael W. Milward Chief Executive Officer

Butterfly Heroes  –  Evan S

Dear Subaru Thank you for including Rio Del Mar School in the 2016 Butterfly Heroes program. Being in Santa Cruz County and having such a close connection to the Monarch Butterfly we truly appreciate your efforts to keep the population of this important species thriving. Our students have a special connection to the Monarch as one of most popular annual field trips with all of our students is to Natural Bridges State Park which is a local breeding ground for the Monarch Butterfly population and a very important part of our Santa Cruz community. Your donation of the Certified Wildlife Habitat will help teach our students not only how to plant a habitat for the Monarch but also how to keep it maintained and thriving. By including the seed packets and the "Be a Hero" information kits our students will be able to take this knowledge home with them and realize that a thriving sustainable habitat can be achieved by anybody even in a small space. We hope to keep this process going and make it part of our regular curriculum for years to come. Thanks again for all you do for our local community, Shannon Spencer

E-Waste Recycling Event  –  Evan S

Dear Subaru of Santa Cruz, Thank you for allowing us to participate in your E-Wast recycling event. Every year we have a huge problem at our properties with electronic items being left behind in apartments, improperly disposed of in our normal bins, or left in our parking lots. Most of our tenants are low income individuals/families or students who can't afford to dispose of these items in the correct manner.. This year we were able to inform our tenants they could dispose of these items at your dealership. It has been a huge success!! To date we yet to have a single item left behind. Your program has saved our outgoing tenants hundreds if not thousands of badly need dollars. Thanks again!

Thank you for Drive for Schools  –  Tierra Pacific Charter School a

Thank you Santa Cruz Subaru and Mr. Charles Canfield for your wonderful Drive for Schools Program Tierra Pacific School has raised $157,948 with the Drive for Schools program Thank you, Thank you!

2nd page Soquel high story  –  shannon F

More on our support of Soquel High...

Soquel High drive for schools  –  Shannon F

A thank you card for allowing Soquel High school to raise $80,000.00 the last two years Thank you Mr. Canfield and Dave Spencer Santa Cruz Subaru!

Stolen equipment saved by Subaru of Santa Cruz  –  Brian D

In early November someone broke into the Aptos Little League storage container and stole all of our equipment including an ATV that we used to prep our fields so the kids can play safely on smooth surfaces. Subaru of Santa Cruz read the article in the newspaper and called the next day with a donation check for $2,000.00. What a GREAT gift to the League. Thank you Dave Spencer and Santa Cruz Subaru. That is local support !!!!

$23,139.00 Subaru Share the Love Donation  –  Kathleen H

Another 'shout out' to Subaru of Santa Cruz and Subaru for our wonderful exciting donation thru the "Love Promise" program of $23,139.00 we just received !!! Thank you, Mr Canfield, Dave, Evan and Nancy for your time and efforts

TEAM Sponsorship  –  Cabrillo GALS Softball B

Cabrillo GALS was in need of a sponsor for 6 year old girls softball team so the girls could learn and play softball. They contacted Dave Spencer, GM at Santa Cruz Subaru and Dave agreed to sponsor so we would not lose the opportunity for these girls to participate. Thank you Santa Cruz Subaru

Thank You Subaru of Santa Cruz  –  JOANNE G

Share the Love Subaru of Santa Cruz selected Hospice of Santa Cruz County to be their Hometown charity. Hospice of Santa Cruz County has been helping since 1978. Hospice of Santa Cruz County was invited to have a booth at the dealership during the promotion to encourage their buyers to select Hospice of Santa Cruz County. As a result of Hospice of Santa Cruz County's participation and the hard work of the dealership team, Share the Love event in 2014, Hospice of Santa Cruz County will receive in excess of $17,000. This donation will help Hospice of Santa Cruz County care for someone you love when seriously ill, so they can do as much as they can to make sure your loved ones are comfortable and at peace.

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