Subaru of Santa Cruz

4100 Auto Plaza Drive ,
Directions Capitola, CA 95010

  • Sales: (877) 605-8364
  • Service: (888) 287-6854
  • Parts: (888) 216-3908

You'll LOVE The Experience!



Click on one of the people below to find out more information.

  • Dave Spencer
    General Manager
    831-420-1500 ext 248

    Dave joined our team in August 2009....Dave began his Automotive career at Prolo Chevrolet in Santa Cruz in 1966...Dave is a fourth generation Santa Cruzan....Dave was married to his high school sweetheart, Karen (Porath), for 48 years. Karen passed away in June after a ten year battle with Alzheimer's,  They have 2 children Chris and Kelly who also are in the automotive field. Dave has also owned two dealerships, Hollister Pontiac Buick GMC and Los Gatos Chevrolet along with his son and daughter. Brady and Sean are the spoiled Grandchildren....Dave has also been involved in youth sports for years and was his Alma Mater, Soquel High School, boys basketball coach for 10 years....Please stop by and say'll LOVE your experience at Subaru of Santa Cruz" "Experience the difference"

  • Chris Spencer
    Used Car Sales Manager

    Chris joined us in 2011.  He prides himself by having an 80-100 vehicle supply of hand selected used vehicles.  All makes and models, Chris buys a vehicle on its merits and resaleability .  If you looking for a high quality used vehicle you need to check out our inventory.
    Chris was born and raised in Santa Cruz, went to Soquel High school where he played basketball and baseball.  Then went onto UCSB and played Gaucho Baseball and met his wife Shannon who was on the UCSB tennis team with his sister Kelly. Chris has 2 sons Brady and Sean and resides in Aptos.

    Experience the difference with Chris

  • Jeff Filiault
    Internet Director

    Jeff has been a resident of Santa Cruz since 1994. Jeff has been at Santa Cruz Subaru Mazda KIA as the Internet Director since 2011. Jeffs' product knowledge is unending, ask the question and you will not only get an answer but the correct one. Jeff has raced in the Spec Miata Cup and various other racing sanctioning bodies over the last 15 years.   Jeffs unfailing good humor makes him a pleasure to deal with. He loves changing the way people feel about his easy car buying experience.  Jeff puts the fun back into buying a car.  His motto is " keep it simple, easy and keep it local."
    Experience the difference with Jeff

  • Jim Law
    Finance Director

    Jim has been in the car business a long time.  Jim has been and done every position in a Dealership, he knows how good thorough Dealerships are ran, and customers are happy and return to see Jim over and over again. Jims repore with finance companies are beyond reproach and his peers respect him so much they seldom doubt his word and so it is easy for Jim to get you the loan you want at the rate you want.

  • James Cloer
    Sales Consultant

    James Cloer joined our dealership in May 2012 and has been enjoying being back in his home town (His father, Jim taught school here in for 40 years) after serving as a Sergeant in the US Army, then attending school at Cabrillo and DeAnza College were he earned an AA in Purchasing.  Then working for several well known high tech companies in Silicon Valley in their purchasing departments for almost two decades.  He shares his understanding of the "total cost of ownership" proposition as well as his high personal standards of integrity and service with all he has the pleasure to meet and too serve the fine folks of his home town.  Experience the difference with James.


    Mark has been selling cars for over 8 years.  He has lived in Santa Cruz since 2000.  Mark enjoys music, sports, the Ocean and beach.
    Mark is ready to help you make your decision on a vehicle that fits your needs as well as your budget

    Experience the difference with Mark

  • Silvestre Garcia
    New Car Sales Manager
    831-420-1500 ext 210

    Silvestre has been in the Automobile business for 18 years.
    His wife and two daughters ages 17 and 14 keep him very motivated.  Sly is an ex AAU boxer and a workout fanatic.  He is very easy to work with and will find the vehicle you want.  No one will work harder for you to get you the price, the payment and the vehicle you want, than Silvestre.  "Experience the difference" with Silvestre

  • Richard Seitchick
    Finance Director
    831-420-1500 ext 211

    Richard started in the car business over 20 years ago. He knew from the beginning treating customers friendly, professionally, fairly and with respect is the only way to earn their business. With extensive experience, he knows exactly how to provide the best financing options to fit your needs. Richard lives locally with his wife, children and enjoys being involved in school and community events. "Experience the difference"

  • Evan Schmitt
    Vehicle Delivery and Inventory Manager
    831-420-1500 Ext 208

    We are pleased to announce the promotion of Evan to our Vehicle Delivery and Inventory Manager.  If you have any questions regarding your vehicle accessories, operational equpiment or driveability, Evan can answer anything.  Blue tooth and Vehicle electronics are his speciality.  Evan has been our Internet Manager since 2004.  He has excellent product knowledge on Subaru and Mazda.  Feel free to ask him any question you have.  Evan attended Harbor High School and played Football, Volleyball and Golf.  Evan was born and raised in Santa Cruz.  Stop by and say hi or email him.  "Experience the difference"

  • Floyd Davis
    Sales Consultant

  • Jim Corder/Service Manager
    Fixed Operations Manager

    Jim has been in the automotive field for over 35 years.

  • Kathy Dottai/Assistant Service Manager
    Assistant Service Manager
    831 465-3666

    Kathy has 33 years of automotive experience.

  • Brandon Martin / Service Advisor
    Assistant Service Manager
    831 465-3669

    Brandon has over 15 years experience in the automotive industry.

  • Sandra Baker/Service Advisor
    Assistant Service Manager

    Sandra has been in the automotive field for over 15 years.

  • Russ Thomas/Service Advisor
    Assistant Service Manager

    Russ has over 30 years of experience in the automotive industry.

  • Liam O'Connor/Service Advisor
    Service Advisor

    Liam has over 10 years of automotive experience.

  • Bryan Kobara/Service Coordinator
    Assistant Service Manager
    831 420-1500

    Bryan has 4 years of automotive experience.

  • Gerri Galvan/Service Administration

    Gerri has over 30 years of automotive experience.

  • Audra Wilson / Service Administration
    Cashier Reception

    Audra has over 3 years of automotive business experience.

  • Ashley Nesmith/Service Administration
    Service Admin

    Ashley has been in the automotive business for 5 years.

  • Janely Cabrera/Receptionist

    Janely has recently joined our team and has extensive customer service experience.

  • Brad Bright/Parts Manager
    Parts Manager
    (831) 420-1500

    Brad has over 18 years of automotive experience.

  • Katy Harris/Parts Professional
    Parts Professional
    831 420-1500

    Katy is one of our important parts specialist.  She knows parts.   She is also an avid and busy mother and surfer.

    Call or come in and get your questions answered correctly 

  • Derek Burton/Parts Professional
    Parts Professional
    831 420-1500