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The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We’d love to hear from you.

Did Santa Cruz Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.

pets

Environment

Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.

Environment

Education

It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.

Education

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Community

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.

Health

How is Santa Cruz Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Santa Cruz County Animal Shelter | Santa Cruz County SCPA
  • Hope's Closet | Santa Cruz Diversity Center | Walnut Ave Family and Women's Center
  • Starlight Elementary School
  • Terra Cycle
  • Hospice of Santa Cruz County and Dominican Hospital

Love Promise Stories from Santa Cruz Subaru

Subaru and Santa Cruz Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Santa Cruz Subaru and Hopes Closet

I was so happy to learn of Santa Cruz Subaru and their partnership with Hopes Closet over the past couple of years for the Share the Love Event. Hopes Closet has been a lifeline to the Central Coastal California Farmworker Community. Farmworkers are the poorest of the working poor. Their wages are so low that they often find themselves juggling limited funds between purchasing food for their families or paying their rent. There is often precious little money left over in their budgets for the purchase of clothing for their children or supplies for babies, including clothing, bassinet, car seat, toys, diapers, etc. I get calls from farmworkers regularly about their inability to stretch their budgets to purchase these essential items. I always send them to Hopes Closet. Hopes Closet always provides the farmworkers with everything they need; free of charge. The organization provides large bags full of clothing in the requested size plus books, shoes, and games for children. Literally, they have provided for thousands of farmworker families during the many years that I have worked with them. They also provide bassinets, bath trays, car seats for all ages of children, etc. etc. They have even provided a service for a retired couple who make beautiful layettes for pregnant farmworker women. Often when I receive donations from Hopes Closet to distribute to the farmworker community, they hand me bags of the beautiful layettes. Finally, Hope's Closet regularly holds rummage sales for the Santa Cruz community. They allow Center for Farmworker Families to take and distribute anything at these rummage sales that was not sold. Hopes Closet is a gift to the farmworkers of coastal central California. It's a delight to work with the kind, giving people that are responsible for maintaining the charity. I honestly don't know what farmworkers in the area would do without them. Please consider giving this most needed, worthy charity all the benefits that a philanthropic charity of their quality is entitled to. We need them! Thank-you, Dr. Ann Lopez, Director Center for Farmworker Families

Hospice of Santa Cruz

Dear Evan and Jeff, Thank you for including Hospice of Santa Cruz County as one of your community charities for the 2022 Share the Love Campaign. The 2022 donation of $13,565 helps support community programs at Hospice of Santa Cruz County like music therapy, pet companions, volunteer visitors, palliative care, Camp Erin and grief support for all ages. We kicked off our spring volunteer visitors training with 21 volunteers. Each new volunteer shared their personal reasons for wanting to become a volunteer and their stories were powerful. The program is so meaningful to both the volunteers and to the patients who look forward to their visits. In May we help our 2022 Camp Erin at the beautiful Farm Discovery site in Carralitos. Camp Erin is a transformational weekend camp that combines traditional camp activities with grief education and emotional support. Our campers learned a variety of coping skills, meet new friends and most importantly , learned that there are other kids, just like them, who have lost someone special. In the past seven years, Santa Cruz Subaru has donated $171,572 to fund programs such as these. It's such a honor to have the support of Subaru, our treasured community partner. With much gratitude, Sigfrid Garman Fund Development Program Manager

Terra Cycle Recycling Center

A big thank you to Santa Cruz Cruz Subaru for allowing their customers to bring in snack wrappers, cups, creamer pods, and used K-Cups for recycling. At my house we try to be eco-friendly as possible. We recycle as much as we can but their are some things we love which we thought could not be recycled. My husband and I love of coffee machine and our kids love their snacks. We have always felt so bad that some of of favorite treats went into the trash. During one visit to have our car serviced I noticed an employee putting K-Cups into a green bin. The employee (Evan the "Love Promise Champion) told us Santa Cruz Subaru is a Terra Cycle Recycling Center. They collect all of these items used at the dealership, then send them off to Terra Cycle to be converted into benches and play structures. Evan told me many of these items are donated to playgrounds in desperate need of new equipment. He even said I can collect items and bring them to the dealership. I was so happy that my families most wasteful vice is no longer wasteful but actually goes to a good cause. Evan told me he has several customers who collect items from friends and family and then bring a huge hall into the dealership every month. I have started a collection among my group of friends and play to make a visit later this month. I know this must be an expensive program for the dealership to participate in. I am very thankful to Subaru for offering this service. I can't wait to see the bench they ordered.

Emeril's Culinary Garden and Teaching Kitchen at Starlight Elementary School

Dear Evan and our friends at Santa Cruz Subaru Thanks to your generosity and support for Emeri's Culinary Garden and Teaching Kitchen, the kitchen ais roofed and interior work had begun. When the building is finished in early August, the garden tam will move in to install the beds and features that will make the garden spaces rich with learning opportunities and experiences. The garden is being designed by a volunteer school garden architect and the talanted staffs of Life Lab and PVUSD. The vibrant voices of students, families, and the community are adding valuable imput to the project and programming. A recent survey of the children sparked imaginations and dreams for their kitchen and garden; "A little pond with fish", "a cage filled with ladybugs", "bird feeders and apple trees", and "a robot to clean our hands". You and other generous donors have so far contributed $894,110 toward the $1 million community goal. We are buoyed by this wonderful process and as cost rise, we continue working with our community to meet and we hope, exceed this goal. The recent exciting news that the disttict will expand garden education to all 16 elementary schools(9,000 students) by 2024 means the Starlight Kitchen/Garden will be even more vital as a hub for new lessons and learning , teacher training, and district-wide student access through extended learning and summer programs. The impact of your giving continues to grow. The attached phots include a birds-eye view of the entire projuect site and prominent placement of the beautiful donor recognition wall designed by artist Kathleen Crocetti. We will celebrate the project's completion this fall with a ribbon cuttin and fiesta, and we look forward to welcoming you to this joyous celebration. For now, we thank you once again for your investment in our children and future generations of our community. With great appreciation, Linda and the Kitchen/Garden Leadership Team.

Hospice of Santa Cruz County

Thank you for including Hospice of Santa Cruz County as one your community charities for the 2022 Share the Love Campaign. The 2022 donation of $13,565 helps support community programs at Hospice of Santa Cruz like music therapy, pet companions, volunteer visitors, palliative care, Camp Erin and grief support for all ages. In May, we kicked off our spring volunteer visitors training with 21 volunteers. Each new volunteer shared their personal reason for wanting to become a volunteer and their stories were powerful. The program is so meaningful to both the volunteers and to the patients who look forward to their visits. At the end of May, we helped our 2022 Camp Erin at the beautiful Farm Discovery site in Corralitos. Camp Erinis a transformational weekend camp that combines traditional camp activities with grief education and emotional support. Our campers learned a variety of coping skills, met new friends and most importantly, learned that there are other kids, just like them, who have lost someone special. In the past several years Santa Cruz Subaru has donated $171,572 to fund programs such as these. It's such an honor to have the support of Subaru, our treasured company partner. With gratitude, Sigfrid Garman Fund Development Program Manager

Terra Cycle Drop Off

I would like to thank Santa Cruz Subaru for being a part of the TerraCycle recycling program. At my house we try to recycle as much as possible but there have always been items we use everyday which that just was not possible. When we were in for a service on our Subaru I talked with Evan, the Love Promise Coordinator. He told us we could bring in any snack/candy wrappers and to my surprise, coffee and creamer pods. Two items I have always heard were not able to be recycled. As an amazing bonus he told us that lots of the recycled items are converted into benches and playground equipment which are then donated to communities in need. I know this program must be expensive to be a part of. I am very thankful to be a customer of a dealership like Santa Cruz Subaru.

Hospice of Santa Cruz County

Dear Jeff and Sheriff Thank you for including Hospice of Santa Cruz County as one of your community charities for the Share The Love Campaign. Over the past six years your have provided $158,000 to support community funded programs that tour the live of the children. Camp Erin, your grief support, and concurrent care for children are programs that serve children at their most vulnerable, provide card at the bedside, one-on-one grief support sessions and, most recently, a day-long camp for grieving children. Camp Erin is a free camp designed specicically for children who have lost a loved one. The camp provides a balance of frief support activities staffed by our team of firef counsellors and volunteers, and play. Most children attending camp have never met another child what has experienced the death of a loved one. THe opportunity for shared experience is healing and nuturing. In October we hosted 30 children for a day-long camp. Campers came from Sacramento, Sunnyvale, and throughout Santa Cruz and Monterey Counties. We plan to resume hosting our usual overnight camp in June. Ella is nine. Her father passed this past year. When Ella arrived at camp, she informed her Camp Buddy that she had at least a million things she would rather do. She was sullen, anxious, and withdrawn. Her Camp Buddy warmly welcomed her and invited her to join in whenever she felt comfortable. Ella participated in the memory board exercise and the music therapy exercises. As the day progressed, she sought out her Camp Buddy to share "how cool" everything was. She evern shared her story and bonded with another camper over a similar loss. At the end of the day, she enthusiastically shared her experience with her Mom, who was relieved and thankful for her daughters experience. We recognize that every time a child comes to camp, they are taking a chance. They are vulnerable. Their leap-of -faith compels us to create a compassionate community that honors each child wherever they find themselves in their journey. Just like Ella, we know that you have a choice when you select the community organizations to participate in the Share the Love Campaign. We truly appreciate your support and look forward to our continued partnership. With gratitude, Jenifer

Hopes Closet of Santa Cruz

Our mission to dontate clothing, shoes, underwear, blankets, books and toys to families who have children in need. We realize that a child having adequate clothing is not only a necessity of life from a physical stand-point but having some of the simple things in life such as shoes, underware or a jacket that many of us take for granted, does wonders for a child's self-esteem. We provide approximately 3,000 "Bundles of Hope" each year to children from low income families. Each bundle contains gently used clothing, shoes, books and toys. The bundles of Hope are provided free of charge. The 2020 donation from Santa Cruz Subaru had a significant impact of our operations. Without your generous support we would not have helped as many families, especially during crisis events like the pandemic and the wildfires in which we saw so many new families who otherwise wouldn't have need our services. Thank you for supporting our work. Your genersity will provide hope to so many children. Sincerly, Donna Odryna Board Chair

Meals on Wheels for Santa Cruz County

Dear Evan, Thank you to the Santa Cruz Subaru team for providing meals for Santa Cruz County Seniors. Proceeds from the 2020 Share the Love campaign have resulted in $5,501.78 to provide healthy meals and caring human contact with any local senior in need of support with preparing their meals. And thanks to your partnership, we also delivered 38 warm blankets to local seniors and 620 holiday cards. We shared 15 social media posts, two email newsletters, and a press release with supporters. Your partnership has been vital to helping local seniors stay safe in their homes while also staying connected with a community that cares for them.Your leadership truly provides food from the heart. Thanks to community partnerships like your, we were also able to expand services over the past 12 month to provide two meals per day to improve food security and nutrition among local seniors. We hope that the Santa Cruz Subaru team and your customers experience the Love and Support that you have provided others during this time. We are truly grateful for your partnership serving local seniors. Best Wishes to you and yours Raymon Cancino and Lisa Berkowitz Meals on Wheels for Santa Cruz County

Blind Senior Husky finds his forever home!

Dakota came to the Santa Cruz County Animal Shelter as an owner surrender. His owner was moving and could not keep him any longer. Dakota had lived with children and another dog in his former home. He enjoyed going for car rides and was a great companion. At 10 years old, Dakota was a bit slower than he used to be and blind. Despite these geriatric conditions, he had a heart of gold and enjoyed being brushed by volunteers and sunbathing while soaking up attention. Staff and volunteers showered him with love during his stay. The veterinary staff examined him and found that although being blind, he was in generally in great health for his age. Next step was to find this sweet guy an equally wonderful home. Dakota met a wonderful family just 13 days after he entered the Shelter. On Halloween, Dakota got to spend his first night in his adoptive home. Santa Cruz Subaru helped promote adoptable dogs during the month of October. This helped to support the SCCAS, the county's only open admission Shelter, and adopt 175 animals into homes! Thank you Santa Cruz Subaru!

Meals on Wheels forSanta Cruz County

Since 2018, Community Bridges' Meals on Wheels for Santa Cruz County, in collaboration with Santa Cruz Subaru have shred the love of giving though the Subaru Share the Love event. Our partnership with Santa Cruz Subaru helped Meals on Wheels meet the nutritional needs of Santa Cruz County older residents during the holiday season and beyond. The Subaru Share the Love event has raised $16,415.55 which translates to 1,614 nutritionally balanced meals for our seniors!! Without these meals, many seniors would go hungry, as many of those we serve are low-income, home bound, do not have existing support system, or cannot prepare a meal on their own. Santa Cruz Subaru has made a lasting impact of our seniors and have brought holiday cheer while participating in our Christmas Day meal delivery event. We thank Santa Cruz Subaru and Subaru of America for supporting the nutritional needs of Santa Cruz County seniors In community, Lisa Berkowitz Division Director, Meals on Wheels for Santa Cruz County

Meals on Wheels Delivery

Evan, Thank you so much for coming along for our meal delivery on Christmas Eve and for your contribution to the Share the Love Event. Last year we were able to receive a donation of over $9,000!!! This money goes so far to help people in the Santa Cruz Community who truly need it. Thanks again and we look forward to keep collaborating in the future. Best, Brenda Romero Grant Writer Community Bridges

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Did Santa Cruz Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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