Welcome to Santa Cruz Subaru


How to purchase online

Here at Santa Cruz Subaru, we understand your time is valuable. That's why when you're looking for cars for sale in the Santa Cruz area, we provide options to make your next purchase or lease more convenient. If you prefer to complete the process from home, you can start with a trade-in appraisal or a finance application. Once you select the vehicle you're interested in, you will have options to adjust your payments and purchase online. You can even get your vehicle delivered to your home in Scotts Valley or San Jose! If at any point you decide you're more comfortable with one of our teammates by your side, we're here to help. Stop in any time we're open to pick up where you left off - we hope to be your No. 1 choice for all things Subaru in the Bay Area.

Car shopping made easy

It is our mission to be the automotive home of drivers in the Capitola, CA area. We provide a vast selection of new and pre-owned vehicles, exceptional car care, and customer service with a smile!

Speaking of new vehicles, you have your pick of our showroom. Whether you need a family-oriented SUV like the Subaru Ascent or you want a versatile commuter like the Impreza, we'll get you behind the wheel for a fair price. 

Our local Subaru dealership in the Bay Area also keeps a great selection of used cars, trucks, and SUVs in stock at all times. Whether you want a used Subaru or a different type of vehicle, you'll head back to San Jose knowing you paid a great price. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Capitola!


We keep you going

Our service department keeps you going

Our commitment to Bay Area drivers doesn't stop when they leave our lot in a new or used vehicle. As a full-service Subaru dealership near San Jose, you can return to us to keep your vehicle running like new, mile after mile in Scotts Valley. Our service team at Santa Cruz Subaru will treat your vehicle like one of our own. We're by your side whenever you need any car service and repair work done in Capitola. What's more, our auto parts team would be happy to get you whatever you need to keep your vehicle on the road for many miles to come.
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  1. Santa Cruz Subaru

    4100 Auto Plaza Drive
    Capitola, CA 95010

    • Sales: 831-319-5726
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Featured specials and events

When the time is right to secure the keys to your dream Subaru in the Bay Area, visit Santa Cruz Subaru! We're conveniently located in Capitola, CA, with evening and weekend hours to better serve you. If you have any questions before making the trip to our Subaru dealership near San Jose, please contact us and we'll be glad to provide more information.

Our Bay Area Subaru dealership treats the needs of each individual customer with paramount concern, whether you're coming from Scotts Valley or San Jose. We know that you have high expectations, and as a car dealer near Santa Cruz we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence, whether you're looking for a new or used vehicle, or if you're in need of maintenance or repairs.

Santa Cruz Subaru is conveniently located in Capitola near Santa Cruz, Scotts Valley, Campbell, Los Gatos, Monterey, Gilroy, San Jose and the entire Silicon Valley at 4100 Auto Plaza Dr, Capitola California.

Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our new and used inventory online, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling 855-855-8610. Whether you're looking for a new Subaru Outback, a certified pre-owned Subaru Crosstrek, or a variety of other new or used models, we'll be happy to help whether you're based in the Bay Area or if you're coming from elsewhere.

If you don't see a particular vehicle, we can help you find it. If you'd like to see a vehicle in person, visit us - we welcome drivers from Santa Cruz, Scotts Valley, and the surrounding communities, and even those from San Jose and the rest of the Bay Area. The staff at Santa Cruz Subaru looks forward to serving you!

Get in touch

  • Contact our Sales Department at: 831-319-5726
  • Monday9:00am - 8:00pm
  • Tuesday9:00am - 8:00pm
  • Wednesday9:00am - 8:00pm
  • Thursday9:00am - 8:00pm
  • Friday9:00am - 8:00pm
  • Saturday9:00am - 8:00pm
  • Sunday10:00am - 7:00pm