Subaru Military Discount Program

Santa Cruz Subaru Military Discount in Capitola

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Subaru Military Discount Program

Subaru supports you on and off the road with the Subaru Military Discount Program. Subaru is proud to offer a special $500 military discount to active-duty and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard, Space Force, and Coast Guard, as well as veterans and retirees within 24 months of your date of separation.

Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase. Because words aren’t the only way Subaru thanks you for your service.

Who Is Eligible?

To receive a military discount, your eligibility must be verified by our trusted partner ID.me. Please register with ID.me before contacting your local participating Subaru retailer. Final verification will take place at your local retailer.

For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at [email protected] for further assistance.

Source: Subaru Special Programs