Customer Testimonials
Sonny Lamendola (Santa Cruz Subaru) is very kind, helpful and patient. He is able to answer questions in detail about the worn out parts and any other issues with the car. He kept us updated on the progress of the servicing.
Thomas Foster was very helpful in getting our Check Engine light problem by replacing a Thermal Valve under Extended Warranty. Also suggested and replaced our Battery. Plus, a complementary wash.
We were traveling through Santa Cruz 3 hours from home when we got a bolt stuck in our tire. We drove straight to the Subaru Santa Cruz dealer. I spoke with Cindy Fernandez, first she helped with a problem with connecting our phone to the car. Then we looked at the tire. The bad news was it couldn't be patched and they didn't have our tire in stock. After a good bit of brainstorming Cindy came up with a plan after checking that the tire replacement didn't need to be shaved to match our other tires she put ... Read More 
Google - Nov 2, 2026
In addition to my oil change they washed my car and checked my brakes and tires. I was very pleased with the service and will be using them again in the future.
He provided me with the utmost professionalism. I purchased windshield wipers from him and they even installed them for me. Im very happy with the excellent customer service he provided.
This Subaru dealer is great!! We worked with Sonny and he's the goat, he's so awesome!! My car got fixed in such a short time, for a great price, and they were so kind! They are truly life savers and I will def be coming back when my car needs fixing. I had a wonderful experience!!
Brilliant service!!! So helpful and polite! In and out within an hour! Can’t recommend enough!
Great first service experience! The service team was professional, friendly and communicated the service progress clearly. Not only was my first service free but they also washed my car! Great service experience.
Went in for my routine oil change and the team found two oil leaks during their inspection. My vehicle was still under warranty so they provided a wonderful loaner car and FOC service. I was very happy with their service.
The staff was quick, efficient and congenial. The wait area was nice providing coffee, pastries and free WiFi.
⭐⭐⭐⭐⭐ 10/10 Experience at Subaru of Santa Cruz!
I had an incredible experience purchasing my car at Subaru of Santa Cruz! The whole dealership has a casual, welcoming, and friendly vibe, complete with an on-site dog park. It made car shopping so comfortable and stress-free, and the team was beyond welcoming to my dog who came along for the process!
Carla Perez was my salesperson, and she was so pleasant to chat with. Her friendly, no-pressure approach was such a refreshing change of pace when shopping for cars. Sandra went over all of my paperwork and did a fantastic job breaking down ... Read More 
Google - Oct 18, 2026
My salesperson, Alex is very knowledgeable, answered all my questions thoroughly
We went to another Subaru dealer and didn't get what we were needing to repair our Subaru . We called Santa Cruz Subaru while there on vacation. They had the parts and they fixed our car.
Santa Cruz Subaru is the best dealership I have ever been to. The staff were all welcoming and kind, and the atmosphere was not at all like what you would expect at a dealership. Instead of feeling like we were being surrounded by vultures, my wife and I both felt at ease. No one was sales-y or pushy and everyone was happy and helpful. When we asked questions, including for numbers, we got straight answers instead of the typical run around I’m used to at dealerships. Shania was very communicative and quick to respond to my questions over the ... Read More 
Google - Oct 15, 2026
I scheduled my car for a repair. The interactions with staff were pleasant and respectful. Thank you David (service department) for the help you provided. The service people completed the service repair as promised. I would definitely use their services again.
I was driving from out of town with a slow leak in my tire. Sonny was so helpful getting new tires for my car and taking time to explain the options.
Santa Cruz Subaru has superb Customer Service. I had such a wonderful experience when I bought my car last year and yesterday when I brought it in because I had a puncture in my tire they treated me so well and I’m so impressed. Thank you.
Easy to get appointment and service was fast and reliable.
So appreciate Subaru's service department, and Robert Deleon, Service Advisor, in particular!! He took care of adding a hitch to my new, absolutely incredible Trail Seeker with efficiency, professionalism and kindness! Love Santa Cruz Subaru!
They got me in quick. As I drove in Robert Deleon was there to meet me in the driveway. They got the work done within a day. They were very transparent about the work they did. Customer service was amazing!
I had a great experience with the salesman Alex, which was very different from other dealerships I have been to.
I really appreciate that he took the time to answer all of my questions and in a way that I could understand. He was very patient, even when I asked the same questions twice. Lol.
The whole time there weren't any high pressure (or slimy) sales tactics that drove me away from some other dealerships in my search for a car.
I felt like he really listened to my priorities that I want and don't want in a ... Read More 
Google - Sep 27, 2026
I was pleasantly surprised at the texts I got throughout the time my car was being worked on, with even a video explaining what they found and were doing. Never had that happen before! I’m happy with the communication and explanations of what the mechanics did and need to do. David Rivera was very nice and explained things so I could understand!
Finance manager had no desire to make a deal. Its was his numbers, nothing else. Blew up a 42 thousand 500 dollar purchase over 600 dollars. We will keep looking elsewhere.
I want to give a shout out to the parts department. It was kind of a pain having to have a VIN but once I did, this guys were awesome. I think it was... Kevin? He provided the diagrams, ensuring which parts I needed. I also want to say thanks to Sonny, who was quick to greet me when I went to service a recall. Great team overall
Excellent service and team. Robert and his staff are amazing.
I continue to be impressed with the efficiency and service from Santa Cruz Subaru. Everyone is eager to meet the needs of the customer.
Really good experience, thanks!!!
Friendly, quick and affordable!
Excellent service, friendly/helpful staff 🙂
I had an exceptional, no-pressure experience with Jeff. I came in to look and ended up trading in my truck for a 2026 Outback.
We showed up on the lot to see the redesigned Outback in person as whim on my way home from the Toyota dealership. Jeff was patient and kind. He took time to show me the cars, and talk through details of what changed with this generation. He was able to explain how the new Outback differs from the new Forester. I’m not new to Subaru, and loved my old ones so was familiar with details and ... Read More 
Google - Aug 28, 2026
David was polite and courteous. It was a pleasure working with him!
(Translated by Google) Many thanks to Subaru for repairing my Subaru BRZ and for honoring their warranty. They are a serious and reliable company, and I highly recommend them. (Original) Muchas gracias a Subaru por repararme mi carro un Subaru BRZ y por tener su palabra de su garantía , es una compañía seria y confiable se las recomiendo
I had the best experience ever buying a car at Santa Cruz Subaru! No pushy salesmen and a welcoming environment. You can even bring your dog!
Friendly, and attentive. Work was done quick and on time.
Easy to schedule appt, nice people, helpful people. Good mechanic work.
Quick service. Courteous Staff. Good Shuttle driver.
Went in for an oil change with explicit instructions to not wash my car as I had a bike rack on. My car was returned having been sent through the wash anyway and 3 bonus damages. My front bumper was barely hanging on, 10 inches of scratches and scrapes on the hood and scratches on the rear window. Mgr Brandon is aweful. While he got my bumper back on immediately, I had to go in to get them to book a replacement for the window. That took 3 weeks to just have them end up repairing NOT replacing. The Mgr Brian was defensive, ... Read More 
Google - Jul 27, 2026
I would rate service higher but for the experience of waiting more than 3 hours for a 3-month only 1200 mile checkup on a new car with nothing needing to be fixed. No one came to check with me periodically to explain any delay.
I brought my 2017 Subaru outback which I purchased at your dealership in to have the horn checked that wasn’t working. I paid $285 for a diagnostic, they gave me an estimate of well over $800 to repair the horn. My husband was able to purchase from your dealership the two replacement parts for the horn for $30 and the repair took 15 minutes, that kind of price gouging is wild! I will not be using your service department or purchasing a vehicle from your dealership ever again.
It’s a shame. I am due for a new car soon and was considering a ... Read More 
Google - May 12, 2026
It'd be cool if your employees especially your parts counter people could acknowledge when someone's talking right to their face and they're looking right at their face. Ignoring people right to their faces a pretty crappy business model
quoted an absurd $13k for repairs, nearby reputable subaru specialist mechanics quoted $7/8k for the same work. subaru dealership also offered an insulting $500 to trade in my car instead of getting the repair work done, when again checked with local mechanics in the area and my car was worth around $2k for parts even with the big repair needed. scammy scummy place!
super expensive, the next day my car had tree resin all over it and the engine cover was not installed. people were nice though
Was told it would be done at 2-3. Then told it would be 4-5. It was finished at 6. Last car there because they were fixing something on warranty not making money so I wasn’t a priority.
I went in to get a recall taken care of--seat heater in my Impreza. They were polite and easy to work with. The issue is that despite keeping the car longer than expected and telling me it was fixed, it is not fixed. Still no functioning seat heater. They also did a car inspection and told me that my transmission pan was leaking--no further detail. As you fellow Subaru drivers may know, there is no way to check transmission fluid in these cars without lifting them up, so I took it to my family mechanic to have a look. That ... Read More 
Google - Jan 21, 2026
I would caution anyone from doing any business with this dealership. Talking to Alex, the sales manager, felt like I was talking to Danny DeVito in Matilda. People go to a Subaru dealership because we're supposed to be able to trust the quality of the car, but it felt like I was at Wormwood Motors. I was sold a car that they said they had just fixed the head gasket on, which was a big selling point for getting the car. But by my first oil change (about 4,000 miles in), the head gasket was leaking. Santa Cruz Subaru diagnosed ... Read More 
Google - Nov 30, 2025
I’ve owned my 2017 Subaru Crosstrek 5-speed since new — always maintained on schedule and never abused. At only 62,521 miles, the shift fork inside the transmission catastrophically failed, leaving the car unable to shift. Subaru of Santa Cruz diagnosed the issue and quoted nearly $10,000 for a new transmission, effectively totaling the car.
Despite my perfect service history, Subaru of America offered only $1,800 and falsely blamed “driving habits.” Technical Service Bulletin 03-83-20R proves Subaru already knew about shift-fork design flaws in similar models (Forester, WRX, and later Crosstreks). This isn’t wear and tear — it’s a known defect.
I’... Read More 
Google - Nov 1, 2025
I had them look up a part for me in my Subaru. They showwd me the part but I could not find a part that look like that in my vehicle. After hours of searching I finally got someone in the service department to point out that part in my vehicle. But it was a different part number than the one that showed me it looked different that's why I could not find it. I asked them to clarify this uncertainty. They said they couldn't help me because the part the computer said is a different part and ... Read More 
Google - Oct 3, 2025
My car was scheduled for service at 8 AM. Around 11 AM, they called and informed me that they couldn’t find the key to my wheel lock. Two employees, including a service rep and a technician, searched my glove compartment, in which the key was in a large plastic bag hidden in plain sight. Despite this, they couldn’t locate the key. Five hours later, I called to inquire about the status of my car, only to be told that they were still finalizing paperwork.
I was frustrated because they should have informed me that my car was ready when they ... Read More 
Google - Sep 16, 2025
Stay away from Subaru because they all have a CVT now this type of transmission will fail you at 150,000 mi just after the warranty ends and they never recommend you to ever replace the transmission fluid. It's ridiculous get a vehicle that is standard to have your transmission fluid emptied and has a filter.
My elderly mother gets told by this dealership that she would have to pay for recall work.. when it takes minutes to look up the VIN in the system and confirm if the works needed or not.. tells her to bring the paper letter with her.. wasting her and my time having to hear about it. Went to another dealership myself and work was completed instantly that day... Do Better
8/16/2025
Extremely Disappointed – Poor Customer Service After Sale
I’m writing this review with great disappointment about my experience with Subaru Santa Cruz. I purchased my Subaru from this dealership, and while the buying process was relatively smooth, everything changed after my car was totaled in an accident a year later.
I had purchased the pre-paid maintenance package, and after the accident, I was eligible for a refund for the unused portion. I reached out to Subaru Santa Cruz to request the refund—what should have been a straightforward process. However, it’s now been over four months, and despite numerous ... Read More 
Google - Aug 7, 2025
In general they have been a good dealership to work with, however I had a horrible experience after my last service. I had a simple oil change performed, and fast forward 6 months it's time for another oil change and I find out the oil drain bolt had been cross threaded by Santa Cruz Subaru during the previous service.
I was teaching my son how to change oil on a car but could not remove the bolt. I thought it had just been overly tightened, and I did not have the correct tool to remove the bolt. I took it ... Read More 
Google - Jul 10, 2025
David, our contact person at the dealership, went above and beyond to help us. But we know, and Subaru has known for years about the engineering failure of starlink that ruins the dependability of Subaru cars. The complete failure of Subaru to remedy this fixable problem has convinced us to get rid of our Outback and never consider a Subaru again. Several friends and family had the same experience. Subaru is a disgrace.
Was quoted about 5k for something they said is a serious problem. I went to multiple other places to see what they would quote me and the problem was nonexistent. Will not be coming back.
They couldn't fix a squeaky clutch after charging me thousands of dollars on parts and labor on multiple visits over more than 4 years. They replace parts that don't need to be replaced.
Brought car in to Santa Cruz Subaru for first service. Car only has 2700 miles and Everything worked fine when I pulled in. Three hours later the temp gauge no longer works and they take no responsibility and do not fix it either. Basically said too bad and sent me away. This service department has let me down or disappointed me time and again over the years. They are a discredit to Subaru
I bought a beautiful Audi S5 there, and the attention and purchase progress was absolutely amazing, the bad thing... Just after 3 days, the check engine came on, I'm a Mechanic, so I checked myself... Random misfire all cylinders, replace spark plugs, got better but still misfiring... Replace all coils, misfires gone (BTW 2 rims welded, 1 bend, 3 of 4 bad)As a Mechanic I was expecting not to put more money in the car until regular service intervals, and obviously a better shape used car coming from a reputable dealership, attention and purchase process was good... Car condition... not at all
Second update:
This is an update after many attempts to let Santa Cruz Subaru remedy the situation. I have had my engine removed and timing cover resealed three separate times and each time it continues to leak oil. The last time the repair was done, I was told it was done by the shop foreman, in the process my AC condenser was bolted back on improperly and cracked, leading to an 839 dollar repair. The wire for my power steering pressure sensor was also severed. The timing cover also continues to leak oil and there is silicone coming out of timing ... Read More 
Google - Feb 19, 2025
Was there this morning around 11am, no one around to help me, I found the car I was looking for but no salesperson would help me. Maybe I was seen as a no potential customer because of the way I was dress, or because Im latino, I dont know.
Went in to pay off a lease and was strong armed into financing the car just to pay in full. Sleazy salespeople. Sleazy tactics . David said “that’s what’s easiest for us” does Not care about customer service Do Not do business here
I brought my vehicle in for a low tire pressure alarm that did not end, even when tires were replaced. I was told that a new part was needed, at a significant cost, and agreed to order it. I was told it should arrive within 3 or so days. A week later, no part has come, or communication. I followed up with the dealer, and was told the warehouse showed it was available within 24 hours, and that they’d work on getting the part there, and let me know when it arrived.
On a more positive note, I used the shuttle ... Read More 
Google - Jan 24, 2025
not trustworthy! dramatically over charged for spark plugs… $700 to find 10k miles later they did not even do the job correctly. avoid if at all possible
They are the worst
I own a 2021 Subaru outback with 38 thousand miles . The light for windshield wiper fluid came on . I went to put fluid to notice NO radiator fluid in the
Reserve. I opened the radiator it still had some fluid so i called to see what to do they gave me a lot of bad Ideas like put fluid in it and drive it here just drive it but the closest one is 50 miles away. Mind you I’m still under warranty plus a super extended warranty and they still gave me a bad time I didn’t think that was a ... Read More 
Google - Oct 12, 2024
Was overcharged by around $700 and didn't catch it until it was too late.
Neither this dealership nor corporate is willing to make it right by acceptable means, despite us having things in writing. They tried to gaslight us until we pulled out our evidence. I'm calling out Alex in particular.
After having had time to fully assess my new Ascent, I find it disappointing and have buyers remorse. I've already needed to make modifications to protect critical components from road damage that the warranty won't cover. Subaru knows aboutnthese issues but wants to be cheap(greedy). ... Read More 
Google - Sep 9, 2024
The Subaru repair department staff seemed great. They were nice and efficient... but weren't exactly honest.
Scroll to the bottom for an update.
BUT: The problem for the Subaru Service department has always been the price tag. Subaru is not, being realistic, nor competitive in the market. Nor do they seem competent.
People shouldn't have to take out a loan against their home to get a very common "Subaru issue," leaking gaskets, replaced. I had put this pseudo-issue that Subaru had reported to me before. off for many years.
It is labor intensive to lift the ... Read More 
Google - Aug 24, 2024
I brought my car in to be serviced. I had already had my car computer plugged in at O’reilly’s and gotten error codes for possible fixes to my vehicle.
They refused to check any of my engine’s systems because my harness (wiring) was too messy. They wanted $1900 to replace the harness before even checking any of my cars systems. No plan B, no other option. Just $2K to begin even starting to work on my car.
I’m only giving two stars because Thomas was very helpful and did his best to explain the situation and make ... Read More 
Google - Aug 23, 2024
Getting a quote from these people is like pulling teeth! I shop around to different dealers in my area to make sure I’m getting the best prices, and this one is by far the most opaque. Today I was transferred twice over the phone, eventually to a dead-end extension, asking for a quote for simple service. Post the prices online if you can’t figure out your phone system, unless you’re trying to rely on the element of surprise to charge your customers high prices like the shadiest dealerships do.
Updated review
I got my car serviced back for a recalled piece, and durring that visit they asked me about getting my oil changed as well. I declined getting that oil change and got it done somewhere else.
However, sales representative keep calling me about getting my oil changed, even though I've told them multiple times that I had already gotten my oil changed months ago. It's gotten to the point where I'm considering it to be harassment, as I've spoken to them at least three times, explaining that it's already been taken care of. ... Read More 
Google - Jun 20, 2024
We love our Subaru! We didn’t love our recent experience trading in our well loved, super low mileage subaru that we’ve been taking here for service for 9+ yrs. We TRUSTED that we wouldn’t be treated poorly.
I took my car running 3 4 hour later they telling batteri is done . i took it for oil change.
Service is terrible, called multiple times all they did was transfer me to another extension.
I took my car in for its first service after purchase. I was told on the phone the service would take about an hour. When I got there, they said it might be 1-1/2 hrs, but after 2-1/2 hours I had to go ck on my car to see what was taking so long. Frustrating for a new client. No communication while I waited & no feedback on the car afterwards.
I called Subaru to ask if the express oil change was available that morning, the man on the phone said yes. When my husband took my car to Subaru, he specifically said Express Oil Change. The man who helped him had him sign the paperwork without explaining what was on it and when the service was done my husband looked at price, he was shocked to see why it was so expensive. The man then explained to him that other services were done even though he said he was only wanting the express oil change. My husband refused to pay ... Read More 
Google - Jan 13, 2024
Did not reset maintenance reminder on Forester display after oil change. I had to do it myself!!
Bummed. I know I look young but the way I was treated was unacceptable. Walked in a while back with enough cash to buy a car outright. I asked to see a WRX STI and they said they didn’t have any. Cool no problem, it happens. I ask to see just a regular WRX and they had a new one on the lot. I asked if I could drive one to see how it handles. They said they wouldn’t let me drive a new one. Ok fine I can understand that too but I do want to see ... Read More 
Google - Oct 30, 2023
I was honestly shocked at the lack of professionalism at this Service location. I made an appointment for service online and also called to confirm and ask about pricing. When I arrived, I was told that my technician was at lunch and not there. I asked about the appointment I made online, and the man at the desk said yeah you should call next time. I let him know I did call as well and confirm the appointment. He was abrasive in his responses and I decided I did not want to be a customer there. I have never had ... Read More 
Google - Oct 27, 2023
Review of Subaru of Santa Cruz, Capitola, CA
I recently had an extremely disappointing experience with Subaru of Santa Cruz, located at 4100 Auto Plaza Dr, Capitola, CA 95010.
I brought my car to this dealership for an inspection and repair due to a concerning noise I had noticed. I was charged a hefty sum of over $6000 for the repairs, and they provided a standard 1-year warranty. To my dismay, the noise persisted post-repair.
When I returned to address the unresolved issue, they shockingly refused to honor their own warranty. They demanded an additional $4000 for the repair. It was only after a ... Read More 
Google - Oct 19, 2023
I had some positive interactions with some of the employees, otherwise this would be one star. Last time I was here they told me that I would need new tires and brake pads at my next service. After moving to San Jose, and taking my car to Capitol Subaru, I was informed that my tires have ~ 3 years of tread left and my brake pads have at least another 2 years left. This is why mechanics are notorious for being crooks.
They came over and acted so kind and assured me that the air bag replacement service would be quick and easy. After they were done they said they had no problems and proceeded to leave after having me sign. The next morning when i got into my car to drive I noticed a sizable crack across my drivers side window shield. We have called to try and get it replaced but have been dismissed each time. My insurance won’t pay for it, and so now I’m forced to pay out of pocket. Thanks subaru.
Bought Subaru here with 3 warranty option package that can can be cancelled within 30 days. I canceled them back in May 2023 with the finance manager and it hasn't been an easy process. The finance manager tried to use a different manufacturer form to cancel it and then didn't process it, which I learned from Subaru. I've had to do it myself pretty much and reach out to Subaru directly to cancel them.
This still hasn't resolved the problem as I learned there is probably a hiccup at the dealership that is stopping the refund which was processed ... Read More 
Google - Aug 21, 2023
Service department will try to rip you off. You are better off taking your car to any other shop for service. Do not trust the service department.
on saturday i went in to look at a new car for my daughter. i went up to the receptionist who had a potent alcohol smell on her to ask for some assistance. she couldn’t help me she was slurring her words and was obviously too intoxicated to help herself let alone anyone else. i left and will never buy from santa cruz subaru. they let employees drink on job. completely unprofessional and unsafe