Customer Testimonials

I had a great experience with the salesman Alex, which was very different from other dealerships I have been to. I really appreciate that he took the time to answer all of my questions and in a way that I could understand. He was very patient, even when I asked the same questions twice. Lol. The whole time there weren't any high pressure (or slimy) sales tactics that drove me away from some other dealerships in my search for a car. I felt like he really listened to my priorities that I want and don't want in a ... Read More

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Google - Sep 27, 2026

I had a great experience with the salesman Alex, which was very different from other dealerships I have been to. I really appreciate that he took the time to answer all of my questions and in a way that I could understand. He was very patient, even when I asked the same questions twice. Lol. The whole time there weren't any high pressure (or slimy) sales tactics that drove me away from some other dealerships in my search for a car. I felt like he really listened to my priorities that I want and don't want in a car and steered me to cars and trims that I'd be happy with. I will definitely recommend to friends and family that they go see Alex at SC Subaru!

I was pleasantly surprised at the texts I got throughout the time my car was being worked on, with even a video explaining what they found and were doing. Never had that happen before! I’m happy with the communication and explanations of what the mechanics did and need to do. David Rivera was very nice and explained things so I could understand!

I want to give a shout out to the parts department. It was kind of a pain having to have a VIN but once I did, this guys were awesome. I think it was... Kevin? He provided the diagrams, ensuring which parts I needed. I also want to say thanks to Sonny, who was quick to greet me when I went to service a recall. Great team overall

Excellent service and team. Robert and his staff are amazing.

I continue to be impressed with the efficiency and service from Santa Cruz Subaru. Everyone is eager to meet the needs of the customer.

Really good experience, thanks!!!

Friendly, quick and affordable!

Excellent service, friendly/helpful staff 🙂

I had an exceptional, no-pressure experience with Jeff. I came in to look and ended up trading in my truck for a 2026 Outback. We showed up on the lot to see the redesigned Outback in person as whim on my way home from the Toyota dealership. Jeff was patient and kind. He took time to show me the cars, and talk through details of what changed with this generation. He was able to explain how the new Outback differs from the new Forester. I’m not new to Subaru, and loved my old ones so was familiar with details and ... Read More

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Google - Aug 28, 2026

I had an exceptional, no-pressure experience with Jeff. I came in to look and ended up trading in my truck for a 2026 Outback. We showed up on the lot to see the redesigned Outback in person as whim on my way home from the Toyota dealership. Jeff was patient and kind. He took time to show me the cars, and talk through details of what changed with this generation. He was able to explain how the new Outback differs from the new Forester. I’m not new to Subaru, and loved my old ones so was familiar with details and specs of prior generations. Jeff was able to answer my tough questions like exact dimensions of the interior, how much taller/wider it got, what the ground clearance was between different trims, and point out all the details that changed. He did all this even though we were just “looking”. Because of that, he got a sale. Other dealerships I’ve been to will immediately write you off as soon as you are saying you are just looking — or turn up the pressure tactics. Jeff did neither, and we really appreciate him for that. He made the experience that I usually hate a great one. I’ll be buying my Subarus from here on out.

David was polite and courteous. It was a pleasure working with him!

(Translated by Google) Many thanks to Subaru for repairing my Subaru BRZ and for honoring their warranty. They are a serious and reliable company, and I highly recommend them. (Original) Muchas gracias a Subaru por repararme mi carro un Subaru BRZ y por tener su palabra de su garantía , es una compañía seria y confiable se las recomiendo

I had the best experience ever buying a car at Santa Cruz Subaru! No pushy salesmen and a welcoming environment. You can even bring your dog!

Friendly, and attentive. Work was done quick and on time.

Easy to schedule appt, nice people, helpful people. Good mechanic work.

Quick service. Courteous Staff. Good Shuttle driver.

I brought my car in for my maintenance is my first time since I bought the vehicle they provided a ride back to my Home, I was picked up within 15 minutes In the main lobby, there was different kinds of coffee, danish, popcorn, machine treats I kinda didn’t wanna go home. It was so nice and comfortable. They called me back within 40 minutes. A vehicle picked me up within 10 minutes. They had done a tire rotation on oil change a filter even washed the car. I have their warranty so there was no payment due. I couldn’t be ... Read More

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Google - Aug 19, 2026

I brought my car in for my maintenance is my first time since I bought the vehicle they provided a ride back to my Home, I was picked up within 15 minutes In the main lobby, there was different kinds of coffee, danish, popcorn, machine treats I kinda didn’t wanna go home. It was so nice and comfortable. They called me back within 40 minutes. A vehicle picked me up within 10 minutes. They had done a tire rotation on oil change a filter even washed the car. I have their warranty so there was no payment due. I couldn’t be more pleased honestly, I felt like I was at a five star hotel lol..

Excellent service and such friendly staff!!

I love this dealership - they are attentive and genuinely care about me.

Good customer service. I really liked the video they sent documenting their discovery of the problem in my brake system.

I had an oatmeal cookie and coffee while I waited Clean bathrooms So fast So sweet So many people helping

Super quick and I appreciated the review of the service afterwards.

Love the gentleman that was greeting us when we drove in. His name is Al and he is very friendly and knowledgeable. Everyone in there was very courteous and welcoming. Goodies to eat in the showroom and coffee if you’re so inclined. I chose to have a ride home and they were very prompt about it. Felt very at home there, but then once again I used to sell cars up on their lot back in the 80s so I’ve always been comfortable at that dealership although it has changed hands. Will Be bringing my vehicle back there ... Read More

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Google - Aug 4, 2026

Love the gentleman that was greeting us when we drove in. His name is Al and he is very friendly and knowledgeable. Everyone in there was very courteous and welcoming. Goodies to eat in the showroom and coffee if you’re so inclined. I chose to have a ride home and they were very prompt about it. Felt very at home there, but then once again I used to sell cars up on their lot back in the 80s so I’ve always been comfortable at that dealership although it has changed hands. Will Be bringing my vehicle back there again

Sonny was very helpful and all staff very nice

David did an absolutely amazing job with communicating and making sure my needs were met.

Thomas is amazing!

Extremely satisfying experience!

Always do an excellent job servicing the vehicle

Great service!! Thankful for Thomas Foster. He made sure my moms Subaru was taking good care of and great communication with me throughout Head gasket replacement process.

Hands down the best experience I have had with a dealership and service department. I would give 10 stars if I could.

I recently received amazing service at Santa Cruz Subaru. Thomas Foster is an outstanding service advisor who went above and beyond! I came in while visiting the area from out of state, with no appointment and in need of help after a small fender bender. Meanwhile we found some other significant issues. Thomas was able to get my car fixed in a timely manner, advocated on my behalf with SoA and helped me get all issues fixed so that I could drive home with peace of mind. I highly recommend the service department at Santa Cruz!

Great Service Department. Dustin Is Very Knowledgeable, Courteous and Professional.

Thank you to the Santa Cruz Subaru Team! We leased a new Crosstrek and had a first class experience from start to finish. Ricardo Gutierrez was our Sales Manager and Jeff Sizemore was our Sales Consultant. Both men are true professionals and we highly recommend asking for them when you call or visit. Mr. Mayfield, thanks for providing your sales team with the tools needed for our 5 Star customer experience!

These people are so cool! I appreciate do much bring appreciated and respected. It feels like they want me to have a good experience and they are doing great!

We had our 2013 Outback towed in after it died as my wife and daughter were heading back home to Oregon. We initially had it towed to another shop which could not solve the problem, then on to Subaru. They immediately explored it, identified one very expensive catalytic problem, facilitating our finding an offsite location to repair it ourselves. The initial finding of the disintegrating catalytic converter was valid, but the car still would not run. They, then took it back in promptly, and spent several more hours on it, identifying that one of the new parts that I had installed ... Read More

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Google - Jul 15, 2026

We had our 2013 Outback towed in after it died as my wife and daughter were heading back home to Oregon. We initially had it towed to another shop which could not solve the problem, then on to Subaru. They immediately explored it, identified one very expensive catalytic problem, facilitating our finding an offsite location to repair it ourselves. The initial finding of the disintegrating catalytic converter was valid, but the car still would not run. They, then took it back in promptly, and spent several more hours on it, identifying that one of the new parts that I had installed was bad, cleaned the old part that I had removed, making the car run fantastic, and charged only a nominal fee. We could not have asked for better service. Thank you!!

Great service department, very helpful and friendly.

Amazing experience buying our first Subaru!!! We stopped by Subaru Santa Cruz while shopping for a new car. We originally thought we’d buy a hybrid CR-V, but wanted to explore various makes and models—with Subaru being just one of them. From the first moment our rep Shania H H vowed us and made the entire experience a pleasure. Shania was genuinely friendly, very knowledgeable, and patient, taking the time to answer all of our questions and helping us find the Subaru that best fit our needs. The beautiful coastal test drive was the perfect way to experience the ... Read More

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Google - Jul 6, 2026

Amazing experience buying our first Subaru!!! We stopped by Subaru Santa Cruz while shopping for a new car. We originally thought we’d buy a hybrid CR-V, but wanted to explore various makes and models—with Subaru being just one of them. From the first moment our rep Shania H H vowed us and made the entire experience a pleasure. Shania was genuinely friendly, very knowledgeable, and patient, taking the time to answer all of our questions and helping us find the Subaru that best fit our needs. The beautiful coastal test drive was the perfect way to experience the car and made the visit even more memorable. Then Sandra B helped to complete the paperwork and seal the deal. At no point did we feel pressured—just genuinely cared for. Thank you, Shania & Sandra, for making what can often be a stressful process so enjoyable. We highly recommend Subaru Santa Cruz.

The primary reason for my 10/10 rating is Robert Deleon’s outstanding customer service, dedication, and genuine commitment to taking care of his customers. My family was facing a very difficult situation. Our Subaru was our only means of transportation for work, medical appointments, and getting my son to school. When our vehicle experienced a major engine issue, Robert went above and beyond to help us pursue a warranty claim for a part that failed under circumstances that should have been covered, despite being outside the standard warranty timeframe. At the time, Subaru of America was unwilling to provide assistance, which ... Read More

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Google - Jul 2, 2026

The primary reason for my 10/10 rating is Robert Deleon’s outstanding customer service, dedication, and genuine commitment to taking care of his customers. My family was facing a very difficult situation. Our Subaru was our only means of transportation for work, medical appointments, and getting my son to school. When our vehicle experienced a major engine issue, Robert went above and beyond to help us pursue a warranty claim for a part that failed under circumstances that should have been covered, despite being outside the standard warranty timeframe. At the time, Subaru of America was unwilling to provide assistance, which left me frustrated and discouraged. I had reached the point where I planned to drive the vehicle until it completely failed and never purchase another Subaru again. Not only would this have affected me, but it also would have impacted my family, many of whom are Subaru owners. Losing our vehicle would have created significant hardship for my family while still leaving us responsible for an outstanding auto loan. Because of Robert’s persistence, advocacy, and willingness to fight for his customer, my family was able to keep moving forward. He helped save our vehicle and spared us from a tremendous amount of financial and personal stress. More importantly, he restored my trust in Subaru as a company that stands behind its customers and values their safety and well-being. I truly cannot imagine what would have happened without Robert’s dedication and support. He was a lifesaver during a very challenging time and deserves recognition for his exceptional customer service and professionalism. Thanks directly to Robert Deleon, Santa Cruz Subaru is a dealership I can trust and confidently recommend to others.

Quick check in. Friendly service people. Coffee in the lobby, and little snacks. Tv if you have to wait. Even have a fenced picnic area outside, if you have a dog or little kids.

Excellent service from all I had contact with. Kind and very understanding. I love that O received a video of the service.

"I drove a long way because this dealership offers a great $69.95 oil change deal, and it was completely worth it! The staff were incredibly friendly and walked me over to the lounge, where I enjoyed some coffee and snacks. To top it off, they even included a free complimentary car wash. I really appreciate the excellent service here.

Fair and fast.

Welcoming, quick and informative. Thank you!

I purchased a 2026 Crosstrek Limited yesterday at Suburu Santa Cruz. I love it! It was a great experience working with Mark (General Sales Manager) and Jeff (Award winning Sales Representative). They were beyond accommodating in every way. Fun, friendly, professional, with lots of experience! Both were very helpful with my specific needs, questions, etc. Even Jeremy in financing made the process fun...and efficient! Overall a great experience. I live in Pacific Grove, and would highly recommend Santa Cruz Suburu! It's worth the drive! 🙂

Had an oil change done. Good price, service was helpful, friendly, and informative.

Excellent customer service here. Wonderful waiting area, loved the video review of my service afterwards. Even a dog friendly place!

Fast, efficient, friendly service with DavidR. Ordered a part (entertainment unit) for replacement in an 2018 Outback over phone and text. He notified me when it was delivered and how long it would take. The work was done on the day we arranged in the timeframe he estimated. The inspection raised worn brake pads which I declined to change at the time due to the estimate they gave of how many miles the pads had left but will schedule later. The part works as expected. David was a pleasure so work with. The service center was easy to find and it ... Read More

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Google - Jun 12, 2026

Fast, efficient, friendly service with DavidR. Ordered a part (entertainment unit) for replacement in an 2018 Outback over phone and text. He notified me when it was delivered and how long it would take. The work was done on the day we arranged in the timeframe he estimated. The inspection raised worn brake pads which I declined to change at the time due to the estimate they gave of how many miles the pads had left but will schedule later. The part works as expected. David was a pleasure so work with. The service center was easy to find and it was easy to drop off/pick up the car.

Thomas was amazing. He is very knowledgeable and helped facilitate a quick repair! He also went out of his way to explain everything to me, and listened to my concerns. Thank you!!

This is not my first Subaru, and it’s definitely not my first vehicle from this dealership. Time and time again, they have made me feel like family, and this experience was no exception. I’m now driving a 2026 Subaru Crosstrek Hybrid and absolutely love it. It drives beautifully, feels incredibly safe, and the fuel efficiency has exceeded my expectations. What really sets this dealership apart is the people. Everyone remembers not only my name, but my kids' names as well, which speaks volumes about the level of care and customer service they provide. The entire process was smooth, transparent, ... Read More

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Google - Jun 6, 2026

This is not my first Subaru, and it’s definitely not my first vehicle from this dealership. Time and time again, they have made me feel like family, and this experience was no exception. I’m now driving a 2026 Subaru Crosstrek Hybrid and absolutely love it. It drives beautifully, feels incredibly safe, and the fuel efficiency has exceeded my expectations. What really sets this dealership apart is the people. Everyone remembers not only my name, but my kids' names as well, which speaks volumes about the level of care and customer service they provide. The entire process was smooth, transparent, and stress-free. Jeff and Carla in sales were wonderful to work with, and Jeremy and Sandra in finance were kind, knowledgeable, and took the time to explain everything clearly. I’m grateful for another great experience and highly recommend this team to anyone looking for a vehicle and a dealership that genuinely cares about its customers.

Everyone at my Subaru i go to in Capitola are genuine good people. They are so helpful. I had my 1st maintenance on my Crosstrek and it didn't take long while I waited. Great place and I fully recommend them!!

Helpful and sccomdsting

Knowledgeable and very friendly staff. Robert in the service department was not only knowledgeable and friendly, but also very efficient and patient. Appreciate him very much

Thomas was excellent—very responsive and reassuring. Great job—I was traveling and nervous about breakdown that turned out to be minor. I got completely taken care of by Santa Cruz Suburu!

Great experience, overall happy with the car and customer service.

First time bringing my Subaru here after moving to the area. 30,000 mile service. Super friendly and they got my car back to me an hour earlier than they estimated. Glad to have a solid Subaru dealership nearby.

Santa Cruz Subaru is so well done in the service department. Sunny was outstanding. A great listener checked more than I had asked for because I had a Warranty about to expire went way above and beyond. I also appreciated the time we shuttles and professional drivers. I will be back.

I had excellent service from Santa Cruz Subaru! I was referred to them by a friend's mechanic, who advised me that the problem may be able to be fixed via warranty, which I thought unlikely, but Subaru came through with flying colors! Thank you Santa Cruz Subaru...you have no idea how your wonderful service improved my life!

Such a great experience!

Friendly staff, capable technicians and a quick service turnaround. All appreciated, so I can be ready for my return drive from Santa Cruz, CA to Syracuse, NY.

I am happy with the service.

Last minute appointment for service. Was assisted promptly, comprehensively, and courtiously. Then, service was performed swiftly, getting me back on the road with confidence. Great experience.

Dustin from service was super helpful, communicative and just a kind person! Appreciated all his help!

Robert in the service department is the best! Thank you for taking such good care of us and our family during our last 2 service visits. Doesn’t get better than Santa Cruz Subaru service dept.

Efficient, friendly, and even a car wash!!!. Thank you.

Robert was an excellent help with my check engine light and figuring out what was wrong. So happy I purchased the extra insurance to cover expenses that could occur from living on a pot hole filled forest road. I was taken care with grace and clarity. And they even washed the outside of my Highlander!! I was so thankful I called Robert directly to thank him..

Thomas, service coordinator was very congenial. Made sure I got ride home immediately as was in hurry. Understood, n made it happen when I asked for inside front window cleaned from oily smudge. Ran into, n got a hug from my favorite person, Sandra who also was an awesome help upon my purchase. Thank you Santa Cruz Subaru!

Robert was amazing. They were all very professional. As the car came they all came out.

Thomas was communicative and honest about what our car needed. It was the first Subaru we didn’t walk away feeling unheard and swindled. They were quick with the repairs to get us back on our road trip. Would highly recommend.

Great Experience and great customer service Cindy helped out a lot.

subaru was great and thomas was so helpful!

Friendly and professional. Extra features like the video of the work done. Fun and delicious snacks while you wait In a clean and comfortable lobby.

Friendly, professional staff.

You have a very professional group of SC Subaru employees. Cyndy Fernandez took care of me from start to finish. The maintenance video is a good touch. And Leo was a very accommodating driver.

Great service!

Very efficient and friendly

High standards and professional knowledge of Subaru