New Subaru Impreza for Sale in Capitola, CA

Santa Cruz Subaru carries new Impreza models in Capitola with savings off MSRP on available inventory. Located at 4100 Auto Plaza Dr, we serve buyers throughout Santa Cruz, Watsonville, Aptos, Scotts Valley, Marina, and the greater Monterey Bay area who are looking for a compact hatchback with standard all-wheel drive built in from the factory.

AWD in a Compact Hatchback

The Impreza’s strongest argument in its class is one most competitors can’t match at the same price point: Symmetrical All-Wheel Drive is standard on every trim. In a segment where AWD is typically an upgrade that adds cost and often requires moving to a higher powertrain, the Impreza includes it as a baseline. For buyers in Capitola who deal with coastal weather, the fog that settles on Highway 1, or the occasional run through the hills, that’s a meaningful difference from a front-wheel-drive compact at the same price.

The current Impreza is a five-door hatchback, which adds practical versatility that a traditional compact sedan doesn’t offer. The rear cargo area is accessible and usable for buyers who carry gear, groceries, or anything that doesn’t fit neatly in a trunk.

Two Trims

The Sport is the standard configuration, covering the core features buyers expect at this tier including a touchscreen infotainment system, EyeSight driver assistance, and the AWD platform. It’s the right entry point for buyers who want Subaru capability without paying for upgrades they won’t use daily.

The RS is the performance-oriented build, adding a sport-tuned suspension, upgraded interior details, and a more visually assertive exterior treatment. For buyers who want a compact hatchback with a little more character, the RS makes the case clearly. Current RS inventory in stock includes a Pure Red exterior with RS Cloth interior.

EyeSight Standard

Subaru’s EyeSight driver assistance suite is standard across the Impreza lineup, covering pre-collision braking, adaptive cruise control, and lane-keep assist. 

Financing and Trade-In

Our finance team works with buyers across a range of budgets on new Impreza purchases. If you have a vehicle to trade, we can appraise it before you start shopping.